Alzheimer’s Association

July 2017- December 2018

Communications & Public Policy Coordinator and Communications Manager

Marketing

• Was the central communications resource… developed, implemented and oversaw a strategic communication plan, including message development, story placement, channel management, website presence and development of materials

• Only full-time employee in the Communications Department, managed 8+ interns simultaneously

• Oversaw and managed all website, social media platforms (Facebook, Twitter, LinkedIn, Flickr, Pintrest), as well as media, public relations and crisis response and communication

Events

• Assisted in managing & executing ‘Celebrating Hope Gala,’ which brought in over $450,000+

• Worked hand in hand with all staff members (24) to assist theirMarketing / Communications needs, and promotes events effectively/timely

#Walk2EndAlz

• In 2019, Danielle wrote the Walk to End Alzheimer’s scripts for all 7 walks across Connecticut, which included: Finding a person in the media to host the walk, collect all stories from each volunteer for each representation of flowers, etc.

• Created and implemented marketing initiatives in both traditional and non-traditional areas that increase brand awareness, event details, revenue generation and participation

• Planned and produced print, television, radio and other advertising materials to support promotional efforts, publicity and marketing initiatives


“Danielle is an innovative creator who is able to expand and strengthen your brand through social media. Her vision to see different audiences and willingness to try new approaches extended our reach at the Alzheimer’s Association CT Chapter. She is a multifaceted team player and it was a pleasure to have her on our team.”

Christy Kovel, Director of Public Policy at the
Alzheimer’s Association CT Chapter

About Danielle

Danielle Chylinski, Founder & Owner of Chylinski Media

More About Danielle

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danielle@chylinskimedia.com

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